I started this company because I wanted to make people happy. That’s the one of the most fulfilling things; to see a person be their truest self, to be the best parent they can be, to be the best business person they can be, to be their best romantic self, and to be the most talented and amazing person that they can be.
Years ago, I traveled to Switzerland and every morning when I took my first sip of coffee, it would hit me: my soul was touched and my senses awakened. Throughout Switzerland, everywhere I went and with each cup of coffee I was touched again.
When it came to making coffee, it was clear to me, the Swiss were doing something different. The Swiss had invented a new way to brew coffee and I wanted to share this with everyone else: the Jura.
“When we look at the amazing things in this world, from technology, to science, to caring, many of them come from people who are at their best, from acts of love to creative genius.”
— David JOHNSON, FOUNDER
A great cup of coffee can touch our hearts...everyday, all day, and with every sip. And I know of nothing that produces that experience as consistently as Swiss Jura coffee.
I really wanted to develop a easier way of providing the machines so that everyone could have one. We came up with the subscription model. By paying month to month anyone can have one in their home, affordably, while we take of any service issues.