The Breadstand Story

It started with a cup of coffee in Switzerland.

I didn't plan to start a coffee company. I’m a developer, not a barista. But 15 years ago, I took a trip to Switzerland that ruined me.

Everywhere I went—gas stations, hotels, homes—the coffee was incredible. It wasn't the bitter, burnt "diner coffee" I grew up with in America. It was rich, creamy, and smooth. I assumed they were using $20,000 commercial machines.

I was wrong. They were using Juras.

The Obsession

When I came back to the US, I couldn't drink the office sludge anymore. I hunted down a Jura machine. I was so obsessed that I used to hang out in Williams-Sonoma, watching customers walk past the Juras to buy "fancy" pod machines.

I would actually stop them. I’d say, "Don't buy that. Taste this." I didn't work there. I just couldn't stand seeing people spend money on bad coffee when the solution was right there.

Why Breadstand?

I realized most people think "Good Coffee" means "Starbucks" or "Nespresso."

• Nespresso is easy, but it's stale (ground months ago).

• Starbucks is consistent, but it's burnt (and expensive).

• Jura is physics. It grinds fresh beans 3 seconds before it brews.

I started Breadstand for one reason: To help American families stop renting their coffee and start owning the factory.

We aren't a big corporation. We are a small team of obsessives who believe that Fresh is Better than Easy.

Welcome to the Swiss Standard.

— David Founder, Breadstand